When companies look to gain profit or prospective clients, there are two primary keys: inbound marketing and outbound marketing. Outbound marketing, on the other hand, is considered the “traditional type of marketing.” The tried and tested solution. Outbound marketing includes door-to-door salespeople, cold calling, and cold email outreach.
Cold email outreach, the most recent outbound marketing method, involves compiling a list of potential clients and then sending a sample email to that list. It’s the wide net that’s used to grab B2B clients. When you send out a large number of emails, you anticipate that only a tiny percentage will reply. From these responses, your sales team is the muscle that reels them in to become clients.
Compelling reasons to join the cold outreach.
- Based on cold outreach, 75% of executives surveyed are able to arrange an appointment.
- It’s basically free.
- In the previous 12 months, 69 percent of customers answered a call from a new salesperson.
- Modern automation systems take care of 90% of the work; all you have to do is hold your finger on the trigger.
- The entire procedure can be scaled up or down depending on the size of your business.
Get started with cold outreach
- Build a list: There are two ways to do that: Manually hand-pick the best prospects using email finder tools like Name2Email. Use trusted B2B databases like ZoomInfo or Uplead for bulk contact extraction.
- Ensure proper tech setup – This involves email domain warm-up, authentication, and deliverability checking to ensure that your messages enter the inboxes of your prospects and are not marked as spam. Additionally, using outreach automation software (such as Reply) to streamline the process is a brilliant idea. Craft a perfect message – Once you’ve set up your infrastructure, you can start working on your pitch (we’ll get to that later). Don’t forget about the follow-ups as well!
- Pick the right timing: It’s also crucial to choose the best day and time for each phase in your outreach strategy. Start with the tried-and-true “mid-week, mid-day” strategy, or get adventurous and try out various timing options to see what works best for your audience.