Every marketer knows what Search Engine Optimization is. With SEO strategies adequately implemented, your business starts ranking higher in SERPs. When your web content answers the query typed into the Google search bar, you get clicks on your website by your potential customers. But how do you ensure the propensity of this happening?
One of the best ways to ensure this is by using niche keywords within your valuable content. But how do you find niche keywords? – With the help of a niche finder. What is a niche finder, and what are niche keywords? Let’s dive deep into the concept of a Niche Finder.
Niche Keywords - Why Are They So Important?
A niche keyword is a long-tail keyword that comprises three or more words specifically related to your industry or domain. For instance, if you specialize sustainably, then placing long-tail keywords such as ‘sustainable fashion for women’ or ‘organic clothing for men and women’ can attract a selected group of visitors looking for your offerings. And, although a niche keyword carries less search volume as compared to those with high search volume or large-encompassing keywords, it attracts the right traffic to your website with a higher probability of conversion. This is usually done with super easy niche finders such as Kwfinder. It provides quick access to critical information, makes niche keyword research quicker, easier, and more informed. It enables you to make the right positioning, carry out competitive research by uncovering your competitors’ usage of specific keywords.
But there is a limit to how much a niche finder can help in finding niche keywords. Other aspects govern how you can find niche keywords, make use of them and benefit from them. Let’s uncover those factors one by one –
- Employ a Niche Finder to Find Niche Keywords
- Begin Your Keyword Research With a Simple, Seed Keyword
- Make Use of Long-Tail Keywords With Low Keyword Difficulty
- Can You Outrank Your Competitors in the SERP?
- Get Hold of Related Keywords
- Refine Your Niche Keyword List
Before getting started, it is pertinent to choose a niche. For example, suppose your site offers organic baby product reviews. In that case, regardless of how much you know about baby products, it is challenging to know the keywords that will be profitable for your website. This is where thorough keyword research can help you identify the broad range of potential keywords, including those that are not so obvious and yet drive traffic and sales. All you need is a basket of niche keywords to drill down upon.
Niche Finder, such as the Free Keyword Tool by WordStream, is excellent for initial niche keyword research. While most keyword suggestion tools generate only a brief list of related terms, niche finders help you develop a broad portfolio of keywords comprising keyword variations. WordStream’s Niche Finder tool returns hundreds of niche keywords, keyword ideas, and more. However, whether you find all the niche keywords useful or not is a different story.
If you want to write a blog post about homemade bread, all you need to do is type the keyword on the KwFinder in the ‘Search by keyword’ form and click on ‘Find Keywords.’ You will find up to 700 keyword ideas from suggestions, questions, and other data sources.
A niche finder assists in keyword research that primarily comprises three steps – finding, analyzing, and using the keywords. Niche finders such as a KwFinder would help you with the first two of them. Once you see the keyword suggestion, it is time to begin with the analysis. You can find the other keyword metrics on the left side of the screen, such as the search volume trend in the previous year, the average monthly search volume based on the previous one year, PPC – the level of competition in Google Ads, CPC – the level of competition in Google Ads, and Keyword Difficulty based on the LPS of the URLs on the 1st SERP. The keyword search volumes are accurate.
Choosing the right combination of search volume and keyword difficulty is the first step of niche keyword research. It is decent to rank #1 for keywords with over a million monthly searches, but if you do not figure in the Fortune 500 companies, you must aim for specific long-tail keywords that have a higher engagement potential.
While analyzing Google search results, it is critical to see whether you can outrank any URLs on the first SERP. Inspecting and evaluating the SERP of all the keywords you intend to optimize is recommended. The KwFinder niche finder can help you with it. The SERP analysis displays all the URLs ranking on the 1st SERP.
These SEO metrics will help you decide whether competing with that website is possible or not. The classic way is to increase the scope of analysis in the SERPChecker. You can instantly benchmark your website with competitors and see the estimated CTRs and the SERP features that can probably influence them.
Keyword suggestions bring in ideas. The niche finder KwFinder takes in the keyword and generates related keywords. Head in for multi-tabbed keyword research without losing your previous data by saving the selected keywords into a list or exporting them as a CSV file.
Keywords as such have no inherent value. They are no more than suggestions. It is what you do with those keywords that matter the most. So it is critical to refine your list effectively. Niche Finders such as WordStream’s Free Keyword Tool is one method of doing so.
When you add a URL or a keyword, the Keyword Tool generates an all-inclusive list of search queries along with its Google Search volume. But you need to ensure that your keyword list is as specific as you are, your business or your website is. Keywords are valuable when they are relevant. You may not adopt every suggested term, but you must be aware of them. They might indicate purchasing behaviors or patterns that can be used to make your Display or Facebook advertising more informed.
Now that you know what factors govern how you find niche keywords with the help of a niche finder, it is important to know where to place them.
6 Places Where You Need To Place Your Niche Keywords
- Title Tags
- Meta Descriptions
- Page Content
- Headings & Subheadings
- Image Alt Text
Having a niche keyword or two within a URL is essential for search engines to find your content. The algorithms and the users would appreciate informative and concise URLs. But what you insert there must match your offerings, or you can expect high bounce rates and lower ranking.
Most search engines rely on title tags when gauging the topic your page covers, so you must embed your niche keywords carefully in your title.
Meta descriptions are significant for SEO optimization. The algorithms use meta descriptions to create a search snippet, motivating people to click on it for more information. A meta description advertises your content. So, make sure you insert your niche keywords in it.
The pages of your website content represent the fundamentals of your site, offering you the opportunity to utilize keywords on a larger scale. However, over-stuffing of keywords or niche keywords is frowned upon by algorithms. Saturated use of keywords can push your website towards a lower ranking. Use the space wisely.
Search engines concentrate on the headings and subheadings in your content, making them a desirable place to include the niche keywords. Use a niche keyword in Heading – 1 on your page as it alerts the search engines of what your content covers.
Crawlers do not know how to categorize images unless they are associated with a text called alt text. It is prudent to use niche phrases in the alt text to help bots further determine your content’s relevancy.
Find Your Niche Keywords Today!
Successful keyword targeting necessitates constant monitoring and tweaking. With a niche finder or a keyword tool, you can generate specific long-tail keywords and get access to the resources to optimize the website better. This way, your website receives more traffic and ranks higher in the search results.