Economic headwinds are creating uncertainty for all types of business, leaving companies to strategically position themselves to weather the impending storm. For e-commerce businesses, one of the most efficient mechanisms to normalize revenue streams plus increase the lifetime value of customers is to implement subscriptions to drive predictable, recurring revenue. Smartrr is a subscription app for Shopify that allows e-commerce merchants to integrate robust subscription options into their stores seamlessly. The app supports bundling, sequential subscriptions, gift subscriptions, plus flexible durations through a feature-rich pembeli account portal that’s designed to be frictionless for customers while encouraging retention with automated reminders, rewards, plus referrals. Merchants are given an advanced analytics platform to track subscribers, revenue, retention, plus cohort analysis as well as other key indicators. As social commerce is an additional channel that brands must consider, Smartrr is designed to support influencer, creator, plus community-based campaigns. The app starts at $99/mo with an additional 1% fee of the gross merchandise value of subscriptions. Brands using Smartrr are seeing a 5x increase in lifetime value.
AlleyWatch caught up with Smartrr Founder plus CEO Gabriella Tegen to learn more about the business, the company’s strategic plans, latest round of funding, which brings the company’s funding total to $17M, plus much, much more…
Who were your investors plus how much did you raise?
$10M Series A led by Canvas Ventures, with participation from lead seed investors, Expa plus Nyca.
Tell us about the produk or service that Smartrr offers.
Smartrr is the leading next-generation subscription app for Shopify brands. Built with the end pembeli in mind, Smartrr transforms one-time buyers into long-term merk champions. Using Smartrr’s comprehensive solution, Shopify brands can offer customizable subscriptions, bundles, loyalty programs, rewards, early access to new products, plus discounts to delight customers plus maintain recurring revenue. Preferred by the likes of high-growth brands such as Slate Milk, Neuro, Starface, Stix, plus Jolie, who have seen an average of 5X more sales over the lifetime of a subscriber.
What inspired the start of Smartrr?
As brick-and-mortar brands began to shift towards e-commerce after the pandemic, I conducted market research interviews to uncover white space in the Shopify ecosystem. According to 98% of the founders I spoke to, subscriptions were their biggest pain point. In that moment of realization, Smartrr was born.
How is Smartrr different?
Smartrr’s top differentiators are our customizable subscription programs, superior pembeli account portal built to increase LTV for brands, plus our unrivaled pembeli support. These three offerings set us apart from the competition in the subscription space. Philosophically, Smartrr is always building with the end consumer in mind. Our thought process is if we can turn buyers into not just “subscribers” but merk advocates, our brands win. Our main goal is to elevate the post-purchase pembeli experience so brands can build deeper relationships with their loyal subscribers.